Aug. 2014--BUCK KNIVES PARTNERS WITH WALLY MARSHALL
August 7, 2014
New Signature series of Mr. Crappie fishing products to be introduced January 2015 at annual SHOT Show
North America's best-known Crappie fisherman, Wally Marshall, is teaming up with Buck Knives to introduce the "Mr. Crappie" brand of products by Buck Knives in early 2015.
"There aren't many brands that we can partner up with and bring market value to our consumer like the Mr. Crappie brand," stated Bob George, Director of Sales and Marketing for Buck Knives. "This new signature series will encompass the strength and power behind the Wally Marshall brand."
This partnership will allow Buck Knives and Wally Marshall, known to many as "Mr. Crappie," the opportunity to bring high-quality products to the fishing marketplace.
"I am really excited to sit down with the engineers and designers at Buck Knives and create this new series of products," said Wally Marshall. "I have been using Buck knives since I was a young boy and I know, without a doubt, that the integrity of our two brands will enable us to create some outstanding fishing products that will be category leaders."
This combined industry knowledge will allow Buck Knives to continue with their product expansion into the freshwater market.