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July. 2014--BUCK KNIVES PARTNERS WITH STRIKE KING

BUCK KNIVES PARTNERS WITH STRIKE KING

July 2014

Buck enhances fishing line with popular fishing lure company


Buck Knives is pleased to sponsor Strike King Lure Company and their popular fishing shows, "Pro Team Journal" and "Fish Hard" for the 2015-2016 season.

"We are excited to align ourselves with industry leaders like Strike King," said Bob George, Director of Sales and Marketing for Buck Knives. "We have continued to increase our fishing product line and this has been met with increased demand. This is a great beginning as we continue to make strides and increase the Buck brand in other areas."

Pro Team Journal is a popular program on the Outdoor Channel featuring Bassmaster Elite and FLW Tour fishermen. Anglers such as Kevin VanDam, Denny Brauer, Mark Davis, Shaw Grigsby, Mark Rose, Greg Hackney, Chris Zaldain, and Todd Faircloth, are part of the Pro Team that helps create this magazine-format fishing show.

Fish Hard airs on The Sportsman's Channel and features famous Bassmaster Classic and Elite Tour Event winning professionals that teach fishing techniques and tournament winning strategies throughout the show.

"We are honored to have Buck Knives as a promotional partner." said Doug Minor, Vice President of Sales and Marketing for Strike King. "Buck Knives is the premier knife brand in the United States with a quality first attitude. Buck Knives is the type of company we want to be affiliated with in building cross over marketing in both the hunting and fishing industry."